What is Keyword research? How to do keyword research? [2023]


Friends, if you are a blogger and you want information about “keyword research”, “what is keyword research?” and “How to do keyword research?” (2023). Which tools should be used for keyword research? So you are reading the right post today that in this post you are going to give complete information about keyword research, because without keyword research you cannot rank your website or blog in search engine.

Keyword research is essential in digital marketing today. To achieve success on the internet, it is necessary to attract the right targeted traffic to your website. Therefore, using some keyword research tools and techniques, you have to find the right words to fulfill your marketing and sales goals. In our blog post, we will explain to you about keyword research, and by the end of the post, you will have complete knowledge about keyword research.

What is Keyword ?

Before understanding  “Keyword Research”, friends let’s first know what is a keyword? A keyword can be a word, phrase, or sentence that is used to search for a website or web page. It is related to the content of a web page, which allows users to search for specific words and find relevant information according to their needs. This helps to increase the maximum visibility and eligibility of a website or web page.

How many types of keywords are there?

Let’s find out how many types of keywords are there? Keywords come in several types, some of the main types are mentioned below:

  1. Short-tail Keywords – These are single-word keywords that are usually searched by a large number of people. For example, “software” or mobile“.
  2. Long-tail Keywords – These are made up of three or more words and are usually written in detail. Most people search for them. For example, “How to repair corrupt memory card” or “How to do digital marketing for your business“.
  3. Product keywords – These are words related to specific products. For example, “Apple iPhone” or “Nike shoes“.
  4. Location-based keywords – These are words used by people searching for specific locations. For example, “hotels in London” or “restaurants in Mumbai“.
  5. Informational keywords – These are words used by people who are interested in learning about a particular topic.

what is keyword research

What is Keyword research?

Firstly, what is Keyword Research? Keyword Research is a process of finding the appropriate and relevant words or keywords for a website, which are related to the questions or other related words searched by users. These words are selected to assist in creating website content, optimizing them, and attracting more people. “Keyword Research” is also known as “खोज शब्द अनुसंधान” in Hindi.

The purpose of keyword research is to find words that are related to your website or blog and that users use for their searches. This helps you to estimate how people think about your website and how you can provide them with content.

Keyword research helps in getting more traffic to the website. It assists you in selecting the right keywords that people search for so that you can provide them with answers and get more traffic. If you don’t choose the right keywords for your website or blog, your content will not reach the right audience, and you won’t get any traffic.

Keyword research is also essential for SEO (Search Engine Optimization) of the website. When you choose words, you need to check how many times people use them and how difficult it can be to rank them. Additionally, keyword research helps you select topics that are relevant to your goals and attract users.

In total, Keyword Research helps in selecting the right words for your website that bring your content to the user, increase traffic, and boost SEO.

Why is Keyword Research important?

Friends, let me tell you why keyword research is important for your website or blog? Keyword research is an important method in the operation and development of a website. Some important reasons are as follows:

  1. Increased traffic: Keyword research helps you choose the specific words or phrases that can be searched for according to your target audience and needs. This can attract people to your website and increase traffic.
  2. Understanding audience: Keyword research helps understand the gathered audience on your website. This way, you can understand their needs and desires, and identify a list of words that can help them search for your content.
  3. SEO optimization: Keyword research helps you choose the right words or phrases for your website. This can make your content more SEO-friendly, improving the quality of your website and helping it to rank higher in search engines.

What are Long Tail Keywords and how to identify them?

Friends, now let’s talk about Long Tail Keywords, what are Long Tail Keywords? Long Tail Keywords are a special type of search term that helps improve the search experience of visitors. These words are longer and often used instead of intense claims. By using these words, targeted traffic can be obtained on the website and search engine ranking can also be improved.

To find Long Tail Keywords, you can use these methods:

  • Type in search box: Long Tail Keywords can be identified by typing relevant words on search engines and using related suggestions.
  • Google Trends: Google Trends is another useful tool that tells you about trending and popular search terms. You can also find Long Tail Keywords using it.
  • Google Autocomplete: When you type anything in the Google search box, Google Autocomplete provides you with related suggestions.

What is Keyword Difficulty and how to determine it?

Friends, let us now understand what is Keyword Difficulty? This information is very important for you. Keyword Difficulty is a metric that measures the difficulty of ranking a website or page for a search term. To measure this, factors such as the number of times the word is used, the number of competing websites and their competitive quality, the maximum average page rank of the website, and other factors are analyzed.h

The Keyword Difficulty ranking scale is from 1 to 100, where 1 is very easy and 100 is very difficult. Some tools consider it bad for words with a Keyword Difficulty score of 70 or higher.

Based on Keyword Difficulty, you can avoid selecting words with high Keyword Difficulty and improve your ranking by selecting words with low Keyword Difficulty.

To use the right filter in keyword research, follow these steps:

  1. First, select your target keyword for which you are conducting keyword research.T
  2. Type that keyword into your keyword research tool and click on the filter icon.  
  3. Now you will see a list of different filter options. Some filters such as CPC, competition, volume, etc. may be included.  
  4. Select the filters you want to use from the available filters and apply the filter.  
  5. You will now have a list of keywords related to your target keyword, and select the keywords that best fulfill your objectives.  
  6. Another option is to filter the keywords that are directly related to your website or business. This can help you increase your specific targeting and find search terms that are tailored to your objectives.

What is appropriate keyword mapping after keyword research?

Now let’s understand what is Keyword Mapping? Keyword mapping is a process that improves the structure of a website by using appropriate and useful keywords in its pages or blog posts.

During this process, users create a list that includes useful words to be used on website pages or blog posts. They are then transferred so that they can be added to the correct page or post.

A good keyword mapping process can make your website SEO-friendly, and make it easier for users to find useful content on your website.

For keyword mapping, you can add your website pages or blog posts with the search terms you selected during your keyword research. You should note that the words used on your pages or posts should appear similar or related to each other, while being distinct from each other.

How to create a directory for keyword research?

To create a directory for keyword research, follow these steps:

  1. Title and Description Article: Firstly, create a title and description article that clearly explains the subject matter of your directory. It should include the benefits, uses, features, and contact information of the directory.
  2. Define Categories: Determine the number of categories for your directory and define them in detail. Include various topics that are relevant to the subject matter of your directory.
  3. Conduct  keyword Research: Conduct keyword research and select the most appropriate words for your directory. Divide them into different categories that you have defined.
  4. Add Links from Authoritative Sources: Search for useful sources for your directory and add them to your directory. This will increase the visibility of your directory and improve the likelihood of your site being favored by search engines.

How to do content optimization after keyword research?

Friends, it is very important to know how to do content optimization after keyword research. To optimize content after keyword research, follow the steps below:

  1. Understand your targeted keywords: Understand your keywords and gather them with synonyms and phrases. This will help make your article more informative and relevant.
  2. Title optimization: Use your targeted keywords in the title of your article. Contribute to making your title concise and informative.
  3. Meta description optimization: Use your targeted keywords in the meta description of your article. The meta description helps to understand the relevance of your article and assists in bringing in additional traffic.
  4. Size optimization: The size of an article can vary from time to time. You should base the size of your article on your targeted keywords and topics. Use paragraphs in between articles.

How to do Backlinking after Keyword Research?

Backlinks are crucial to bring traffic to your website. Let’s learn how to do backlinking after keyword research. After doing keyword research, you can use the following techniques to create high-quality backlinks for your websites.

  • Guest Blogging: Providing additional content on other blogs allows more people to learn about your website and you can receive a backlink to your website.
  • Broken Link Building: When broken links are found on other websites, you can use them to receive backlinks to your website.
  • Infographics: Posting infographics on your website helps more people to learn about your website and you can receive backlinks from them.
  • Social Media: Posting links to your website on social media can make them your supporters and they can link to your website on their own website or blog.
  • Directory Submissions: Submitting information about your website to various web directories can help you get backlinks.
  • Do Guest Posting for Your Website: If you write good quality guest posts on other websites, you can use those links to get backlinks for your website. This is a good way to establish relationships with other websites and get reputable backlinks for your website.
  • Share Backlink Experience: If you want to get backlinks for your website, you should also share backlinks with others. You can mention others’ links in your relevant blog posts along with writing guest posts on other websites. This not only shares your expertise but also maintains relevance with other bloggers who can provide you with backlinks for your website.

Why Competitor is Analysis important for Keyword Research?

When you decide to create a blog or website on a specific topic, you should have a complete strategy. Similarly, when you do keyword research for your website, it is also very important to see your competitors. Your competitors may have already taken the words you are looking for your website.

In most cases, the words that your competitors use more often can provide better rankings for their website. Therefore, when you do keyword research, it is important to understand your competitors’ group of words so that you can also provide better ranking for your website. Hence, competitor analysis is very important for keyword research.

How to do Keyword Research for Social Media Marketing?

Keyword research plays an important role in social media marketing as people use their search capabilities on social media platforms to find the most relevant content to solve their needs.

Therefore, you will need to conduct keyword research for your social media marketing keeping your objectives and products or services in mind. You can search for those words on social media platforms that people use for your products or services so that you can connect them with your brand.

Along with using more relevant content and hashtags, you can also check the words that your competitors have used in their content. This will give you a better understanding of which words are more suitable for your own brand or competitors, and you can also include them in your content.

which are the best tools for keyword research? 

Alright friends, now let’s find out which are the best tools for keyword research? Some useful tools for keyword research are as follows that you can use:

  1. Google Keyword Planner: This tool from Google provides you with excellent keyword ideas, related content, and forecasts. You can also use this tool to run Google AdWords advertisements.
  2. Ahrefs: This is an effective tool that is very useful for keyword research. This tool provides you with keyword ideas, their difficulty, related content, and information on backlinks.
  3. SEMrush: SEMrush is another useful tool for keyword research. With this tool, you can obtain keyword ideas, their difficulty, related content and backlink information, information about your competitors’ keywords and advertisements.
  4. Google Trends: Google Trends is another useful tool that provides you with information on popular keywords and their trends at the current time.
  5. Keyword Tool: This is an excellent tool that provides you with suggestions for new keyword ideas and related content. With this tool, you can conduct keyword research for Google, YouTube, Bing, Amazon, eBay, and other websites.

Through these tools, you can obtain information about trends, search volume, keyword competition, and more with your competitors, which will help you in selecting the right keywords.

How to search for keywords using Google Suggest?

Google Suggest is a very useful tool that provides you with relevant and popular search suggestions while searching on Google. By using it, you can search for useful and relevant search terms for your target audience.

You can search for keywords using Google Suggest by following some simple steps.

01. First, go to Google.com.

what is google Suggest keyword

02. Then type a word according to your purpose.

03. When you type the word, Google will provide you with a list of other possible words related to that word. This can be called Google Suggest.

04. In addition to this, Google will also suggest keywords on the bottom right side of the Google page.

Google Suggest keyword  in bottom

05. You can note down some useful words from these suggestions and use them as your search terms.

06. You can use other Google tools such as Google Trends and Google Keyword Planner to follow these words for your search.

In this way, you can easily find your search word using Google Suggest and use it in your blog.

How to use the Google Keyword Planner tool for keyword research?

The Google Keyword Planner tool is a free tool that comes with Google AdWords. By using this tool, you can choose appropriate keywords and topics for your website. Follow the steps below to use this tool:

Keyword research in google keyword planner
  1. Log in to Google AdWords and go to your account.
  2. Go to the above menu and select “Keyword Planner.”
  3. Click on “Search for new keywords and ideas.”
  4. Enter the keywords based on your website or user’s goal.
  5. You can choose appropriate keywords from the available options and see their search volume and competition.
  6. Click on “Expand this topic” for more related topics.
  7. Click on “Add to list” to add options to your option list.
  8. Use the “More filters” option to filter your search results.
  9. Click on “View Product Details” based on your search guidelines to analyze your search. After this, you can get more information about your selected keywords, such as search volume, competition level, and potential traffic. You can filter using available filter options and choose appropriate keywords.

In this way, by using the Google Keyword Planner Tool, you can select appropriate keywords for your website and make your digital marketing campaign successful.

Some useful keyword research tips and tricks

If you are doing keyword research for specific topics, it’s important to use different features and filters for different topics. Here are some tips and tricks to use in this context:

  1. In addition to search terms, you can also use tools like Google Trends and Google Suggest.
  2. Instead of searching for a single search term, use tools like Google Autocomplete and Ubersuggest to get a more extensive list of related search terms.
  3. Use premium tools like SEMrush and Ahrefs to measure keyword difficulty.
  4. Regularly conduct keyword research to understand your content marketing strategy.
  5. When looking at search terms, also pay attention to terms related to your goals and business, such as product-related terms, service-related terms, or branding-related terms.
  6. Set a goal: Choose appropriate search terms based on your website’s goals. Your goal description may be based on your website’s content and services.
  7. Choose location-based search terms: Choose search terms based on your business location, which can help you attract local customers.
  8. Select long-tail keywords: Choosing long-tail keywords can attract more consistent traffic.
  9. Study your competitors: Study the keywords your competitors are targeting and find out which keywords they are using. This will make you more capable of choosing appropriate keywords.

Questions and Answers related to keyword research.

How to do keyword research for Instagram?

To do keyword research for Instagram, you can use hashtags and usernames. You can search for trending hashtags, your brand and related words, and conduct your research by looking at other relevant posts and their use. You can also check the profiles of users who share posts related to your brand and conduct your keyword research by looking at their use.

How to do keyword research in digital marketing?

The following steps are followed for keyword research in digital marketing:-
Define your goals and understand your business.
Identify relevant words and phrases related to your topic.
Use online tools such as Google Keyword Planner or paid tools like SEMrush.
Look at competition and search volume and choose keywords that have low competition and high search volume.
Understand the topics related to your goals and subject matter, and create a topic list for your content.
Optimize your content for your goals and target audience.

How to do keyword research for YouTube?

To do keyword research for YouTube, you can use tools such as Google AdWords Keyword Planner and Google Trends. In addition, there are tools available for YouTube research such as TubeBuddy and VidIQ, which provide a list of useful keywords for YouTube videos. You can also search for useful keywords for video titles, video descriptions, tags, and categories.

Why do we do keyword research?

By doing keyword research, we are able to find the keywords that people mostly use in search engines for our website or blog. This helps us target our website more effectively, which helps us avoid getting more irrelevant traffic and attract the right targeted traffic.


Overall, keyword research is an important digital marketing process that helps make a website or blog successful in online search. In this process, you use recommended tools to find appropriate search terms related to your subject based on your goals and objectives.

Once you have identified appropriate search terms for your website or blog, you should optimize them properly. For this, you will need to create different search term files for different pages of your website and include them in your website’s content in a suitable manner.

In addition, you will also need to use your search terms properly with various techniques such as images, videos, and other content to optimize your content. Friends, please let me know how you liked this article by commenting and also share it with your friends. Thank you.



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