What is On Page SEO? Optimize Your Website for On-Page SEO [2023]


Today, we will discuss in detail about what is On Page SEO , how to do On Page SEO, and what are the benefits of On Page SEO. How to Optimize Your Website for On-Page SEO in 2023. Friends, if you are a blogger, then it is very important for you to have knowledge of SEO. Because without On Page SEO, you cannot rank your article, post, website, product, page, etc. in search engines.

Friends, if you know about SEO, then you should know that SEO works in three types: On Page SEO, Off-Page SEO, and Technical SEO, of which On Page SEO is the most important. On Page SEO works on the basis of the Google algorithm. Google Algorithm is a special software that is used by Google to rank websites. It is constantly updated so that users can find the best and relevant websites.

This means that there are some rules of the Google algorithm, which we can increase the rank of our website by following. This process can be completed through On Page SEO, and only this information will be given to you in this post. After reading this post to the end, you will be able to rank your website with guarantee. So friends, first of all, let’s find out what is On Page SEO?

What is On Page SEO ?

First of all, let’s understand what is On Page SEO ? On Page SEO is a digital marketing strategy that involves optimizing the content, HTML source code, and website structure from the inside of a website. This involves using some techniques to optimize the website’s content, title tags, meta descriptions, URL structure, internal linking, etc. that improve search engine ranking.

how to do on page seo

The main goal of On Page SEO is to help search engines understand your content and bring it in front of people who may be interested in it. This involves paying attention to factors such as content optimization, title tags, meta descriptions, URL structure, and internal linking, which are crucial for search engine ranking.On Page SEO is a very important aspect of digital marketing because it helps increase website visibility, traffic, and engagement, which improves online presence and ultimately promotes business growth.

What is Title tags?

To start with On Page SEO, having a good Title tag is very important. So let’s first understand what a is Title tag? Title tags are an important On Page SEO element that identifies the title of your webpage. These are the Titles that are displayed by web browsers, search engines, and social media platforms.

They summarize the title of the webpage and are the headings displayed in search results. They should be clear and concise, and should also use your targeted keywords to showcase your webpage’s content in the best possible way.

Here is an example Title that is used as the title of a webpage.

what is Heading

In the above example, “What is Keyword Research? How to do Keyword Research ” is a perfect example that uses its targeted keyword “Keyword Research” and also shows that the topic of this web page is “How to do Keyword Research“, which can be helpful for new readers. Because this title includes the keyword and also tells you how to increase the website’s rank. This is how you should create a good title.

What is Meta descriptions?

Meta descriptions are an On Page SEO element that provides a brief summary of your webpage’s content. These are the descriptions that appear in search engine results pages (SERPs), which provide users with information about your webpage’s content.

Meta descriptions help attract people who see your webpage in search results but have not yet clicked on it. A good meta description is a compelling and informative summary that encourages readers to view your webpage.

Here’s an example of a meta description that appears in SERPs.

what is meta description

In the above example, Friends, do you also want to know about Chat GPT, what is ChatGPT ? How does ChatGPT work ? Then you are reading the right post is a compelling summary that shows that this webpage will provide a guide to readers about ChatGPT. It is an informative summary that encourages readers to view your webpage.

What is URL structure?

URL structure is an On Page SEO element that indicates the structure of your webpage’s URL. A proper URL structure helps make your webpage SEO-friendly.

To have a good URL structure, the following tips should be followed:

  1. Keep URLs short: A short URL is more SEO-friendly and also preferred by users.
  2. Include keywords in URLs: Using keywords in the URL is an SEO best practice.
  3. Keep URLs readable: Keeping URLs readable is important because users can easily understand such URLs, and search engine bots can also understand them better.

By following the above tips, the following example demonstrates an SEO-friendly URL structure.

In this example, the URL structure includes the keywords “keyword research”. The URL structure is also short and readable. This type of URL structure is SEO-friendly.

What is Internal linking?

Friends, internal linking is very important for On Page SEO. Now let’s find out what is internal linking? Internal linking is an SEO best practice in which links to other related webpages are used in the content of a webpage. This helps users find related content and also helps search engine bots understand the content better.

An example of internal linking is shown in the image below.

What is Internal linking?

In this example, the content of the article contains links to software, how to fix a corrupt memory card, and digital marketing. These links are internal because they are within the website itself. When users click on these links, they are redirected to the related webpage. This helps users understand the website better and also assists search engine bots in understanding the content of the website.

What is responsiveness?

Website responsiveness is a feature that indicates how responsive a website is. It is important to see if the website is displayed properly on any device, such as mobile, tablet, or desktop, in an appropriate manner. A responsive website ensures that the user can access all parts of the website, regardless of the device being used.

What is image SEO and how do it?

Friends, now let’s talk about what is image optimization? or what is image SEO and how to do it? Image SEO is very important for a website because it affects your website’s loading speed, traffic, and Google ranking. You can get information about image SEO in the steps below:

  1. Choose an image: Select a beautiful and relevant image that relates to your website or blog.
  2. Choose a file name: The file name is very important with the image. The file name should be related to the image and should be easy to understand.
  3. Use ALT Tag Text: Alt tag text describes a photo, which is displayed when the image does not load. Therefore, use a related and concise alt tag text.
  4. Use a small file size: An image with a large file size can slow down the website’s loading speed, so always use a small size WebP format image. Your image size should be under 100KB.
What is Keyword density?

Keyword Density is an SEO metric that indicates the percentage of keywords used in your content. It affects both the quality of your content and the user experience. For example, if your content is 100 words long and you’ve used your keyword 5 times, your Keyword Density would be 5%.

However, using Keyword Density in excessive amounts is not advisable, as it appears like Keyword Stuffing, which is a signal of spamming for Google. Therefore, you should use your keywords appropriately in your content to improve your SEO. A Keyword Density of 2-3% is considered better.

What is content optimization? How to do content optimization?

By now, you must have gained knowledge about On Page SEO. Now, let’s find out what is Content Optimization and how to do it. Content Optimization is a process where you optimize your content for search engines and users. This process makes your content more visible, which helps you get organic traffic and improve your website’s ranking.

To do Content Optimization, you can use the following steps:

  1. Keyword Research: First, research relevant keywords and phrases for your content. These will help you bring traffic to your site.
  2. Title Tag: Create a unique and descriptive title tag for your content that is no more than 60 characters. This summarizes your webpage’s content, which both search engines and users can read.
  3. Meta Description: Create a relevant and descriptive meta description for your content. This appears after your title tag and tells users what they can expect to see on your webpage.
  4. Content Structure: Organize your content in a clear structure. Divide your content into headings, subheadings, and bullet points to aid users in its readability and understanding.
  5. Content Length: Optimize the length of your content. The length of your content depends on your topic, but a good content length is between 1500 and 2000 words.
  6. Keyword Usage: Use relevant keywords in your content but do not overuse them. This helps search engines understand your content. However, overusing keywords can negatively affect your content’s readability and impact. Keyword density should be kept between 1-2%.

If you use the above steps correctly for content optimization, you can make your content intelligent, clear, and more visible.

How to do On Page SEO?

By now, you must have a complete understanding of On Page SEO. Now let’s see how to do On Page SEO? To do On Page SEO, you need to use all the factors mentioned above.

You can use the following steps to do On Page SEO:

  • Keyword Research: First of all, research relevant keywords and phrases for your content. This will help you bring traffic to your website.

  • Title Tag: Create a unique and descriptive title tag for your content that is not more than 60 characters. It summarizes your webpage content, which both search engines and users can read.

  • Meta Description: Create relevant and descriptive meta descriptions for your content. It appears after your title tag and tells users what they can expect to see on your webpage.

  • URL Structure: Include relevant keywords in your webpage’s URL structure. This is more convenient for both users and search engines.

  • Header Tags: Use header tags (H1, H2, H3, etc.) in your content. These define the structure of your content and help users understand the important sections of your content.

  • Content Optimization: Use relevant keywords in your content but do not overuse them. Optimize your content intelligently so that it is valuable for both search engines and users.

  • Internal Linking: Use internal linking in your content. This helps users access other relevant content from your content, which may be useful for them. It also improves your website’s internal linking structure, which is very important for search engine optimization.

By following all these steps, you can optimize the On Page SEO of your webpage.

Free tools for On Page SEO.

 There are some free On Page SEO tools that you can use, such as:

  1. Google Search Console – This tool provides you with various SEO recommendations and useful information for your website.
  2. Yoast SEO – This is a free plugin for WordPress users that helps you make your posts more clear, concise, and reliable.
  3. Screaming Frog – This is a free tool that provides you with a technical audit for your website, such as meta data, maximum file size, etc.
  4. MozBar – This is a free browser extension that provides you with all the analysis available in SERP, such as Domain Authority, Page Authority, Links, Meta Description, etc.
  5. Rank Math – This tool is also a free plugin for WordPress users that helps with On Page SEO while writing blog posts.

In addition to these tools, there are also paid plan tools such as SEMrush, Ahrefs, and Majestic that provide you with specific information about your website in exchange for a monthly fee.

Question and answer related to On Page SEO

What is meant by SEO ranking factors?

The term “SEO ranking factors” refers to the elements that play an important role in a website’s ranking. These factors should be kept in mind during SEO optimization so that the website’s ranking can be improved. Some of these factors are important, such as keywords, content, links, and content quality, among others.

What is SERP?

The full form of SERP is “Search Engine Results Page“. When we search for something on a search engine, the page that opens in front of us is called a SERP. The SERP provides information related to various websites, blogs, and other resources. The SERP also includes a list of all pages related to the keywords used for the search.

What is first stage to On Page SEO?

The first step in On Page SEO is to select the primary keyword for all the pages of your website and use them in your content with related synonyms. To do this, the use of the primary keyword should be followed in heading, subheading, paragraph, and image tags.

What is an example of On Page SEO?

An example of On Page SEO can be performed on a blog post, including the following actions:
Using the focus keyword in the title tag
Using the focus keyword in the meta description
Using the focus keyword in the main heading of the post
Internal linking, such as linking to other blog posts and related content
Using a selected photo related to the focus keyword in the name
Using the focus keyword in the image alt tag
Adding a meta tag at the end of the post related to the title and focus keyword
Providing a call-to-action to the user through the post, such as subscribe, share, etc.


On Page SEO helps to improve the website’s ranking in search engines. If you run a website or blog, then On Page SEO is essential to improve your website’s position. In this post, we have mentioned all the factors that you can use, and your website will definitely rank well. Friends, let us know how you liked this post by commenting, and also share it with your friends. Thank you for reading this post until the end.

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